Customer letters are another opportunity to build a positive relationship with your clients. However, a poorly written, harsh, or confusing letter can damage your company’s reputation and drive customers away. This article will review some essential tips for crafting a successful customer letter. 1. Be empathetic toward the customer Empathy lays the foundation for a positive customer service experience. Consequently, an empathetic approach is an absolute non-negotiable regardless of your customer letter’s subject matter. For example, if the letter is…