Social media advertising is essential for all businesses, big and small. Specifically, paid advertising campaigns are an effective and economical way to improve brand awareness and increase conversions. Flexible budgeting First and foremost, social media advertising is very cost-effective. Many social media platforms use a pay-per-click or pay-per-view model, so you only pay when someone clicks on your ad or views your video. Since you only pay when a potential customer takes action, it’s a highly effective use of your…