Why scriptwriting is essential for digital marketing
If you have ever seen or listened to an online ad that stuck with you for a long time, you have encountered great scriptwriting. Scriptwriters are behind much of the best digital marketing content we encounter today. Scripting is essential to successful voiceovers, audio ads, animated clips, YouTube ads, and short-form videos like you see on Instagram Reels and TikTok. As more and more marketing happens on videos, streaming services, social media, and podcasts, professional scriptwriting is vital for effective…