Radio Ad Copy Writing Archives - Circlewood Creative Inc.

Things to know about scripting audio commercials

November 14, 2022

Between podcasts, streaming music and video services, and traditional radio, there are many ways to use audio commercials for advertising your business. But, all successful audio commercials (regardless of the platform) share one thing: clear, thoughtful and engaging scripts. The script can make or break your audio commercial. So working with a professional scriptwriting company, like Circlewood Creative, can give you a competitive advantage. Here are some things you should know about scripting audio commercials. You need to define your…

5 things we know about writing effective radio ad copy

Radio advertising might feel like an old-school marketing tool, but it is still very effective. Marketers often use a 30-second audio ad on traditional radio while repurposing the spot on digital streaming services and social media channels. Whether used on a local radio station, Spotify, or social platforms, effective audio advertising must capture attention, imagination, and persuade action. And, usually, you have 15 to 30 seconds to do it. Hiring an experienced creative team can help you create compelling ads…