Scripting Archives - Circlewood Creative Inc.

Why the success of marketing videos relies on a solid video script

April 25, 2023

Videos are rapidly dominating the marketing world. They’re on social media, streaming services, and websites and are effective marketing tools. 88% of marketers reported a positive return on investment from their videos, according to these marketing stats for 2022. Why are they so successful? We can process visuals faster than written text. So, videos can hook and keep someone’s attention in a fast-paced and distracted world. If you want to start making videos, great! But, for your videos to be…

Things to know about scripting audio commercials

November 14, 2022

CirclewoodAdmin

Digital Advertising, Scriptwriting

Between podcasts, streaming music and video services, and traditional radio, there are many ways to use audio commercials for advertising your business. But, all successful audio commercials (regardless of the platform) share one thing: clear, thoughtful and engaging scripts. The script can make or break your audio commercial. So working with a professional scriptwriting company, like Circlewood Creative, can give you a competitive advantage. Here are some things you should know about scripting audio commercials. You need to define your…

5 things we know about writing effective radio ad copy

March 6, 2022

CirclewoodAdmin

General

Radio advertising might feel like an old-school marketing tool, but it is still very effective. Marketers often use a 30-second audio ad on traditional radio while repurposing the spot on digital streaming services and social media channels. Whether used on a local radio station, Spotify, or social platforms, effective audio advertising must capture attention, imagination, and persuade action. And, usually, you have 15 to 30 seconds to do it. Hiring an experienced creative team can help you create compelling ads…