Scriptwriting Archives - Circlewood Creative Inc.

Why the success of marketing videos relies on a solid video script

April 25, 2023

Videos are rapidly dominating the marketing world. They’re on social media, streaming services, and websites and are effective marketing tools. 88% of marketers reported a positive return on investment from their videos, according to these marketing stats for 2022. Why are they so successful? We can process visuals faster than written text. So, videos can hook and keep someone’s attention in a fast-paced and distracted world. If you want to start making videos, great! But, for your videos to be…

Why you should hire a pro for your video scripts

March 6, 2023

CirclewoodAdmin

Professional Writing, Scriptwriting, Video Script

A compelling script is the foundation of a great video. But, sometimes, writing an engaging video script is easier said than done. Thankfully, a professional scriptwriter understands the ins and outs of successful scriptwriting. Here are five reasons to hire a professional writer for your video script. 1. A video script is written for the ear When you write something, it’s generally for other people to read. On the other hand, video scripts are written for people to hear (while…

Things to know about scripting audio commercials

November 14, 2022

CirclewoodAdmin

Digital Advertising, Scriptwriting

Between podcasts, streaming music and video services, and traditional radio, there are many ways to use audio commercials for advertising your business. But, all successful audio commercials (regardless of the platform) share one thing: clear, thoughtful and engaging scripts. The script can make or break your audio commercial. So working with a professional scriptwriting company, like Circlewood Creative, can give you a competitive advantage. Here are some things you should know about scripting audio commercials. You need to define your…

Why scriptwriting is essential for digital marketing

July 21, 2022

CirclewoodAdmin

Professional Writing, Scriptwriting

If you have ever seen or listened to an online ad that stuck with you for a long time, you have encountered great scriptwriting. Scriptwriters are behind much of the best digital marketing content we encounter today. Scripting is essential to successful voiceovers, audio ads, animated clips, YouTube ads, and short-form videos like you see on Instagram Reels and TikTok. As more and more marketing happens on videos, streaming services, social media, and podcasts, professional scriptwriting is vital for effective…