sponsored content Archives - Circlewood Creative Inc.

Understanding earned editorial vs. sponsored editorial

October 24, 2022

Publishing promotional content and editorial through media outlets is one of the oldest forms of marketing – especially advertising in the newspaper. Physical print publications are not as popular as before, but successful ones have experienced digital transformation. That means an editorial in the local paper can run on websites, social media, and other channels. There are two primary forms of promotional content regarding published articles are earned editorial and sponsored editorial. What is earned editorial? Earned editorial content is…

What is sponsored editorial, and how does it work?

Sponsored editorial looks like a publication’s usual editorial, but an advertiser pays for the article. For example, you can purchase a sponsored content campaign with a newspaper. The paper will run a story about or related to your business, and it will look like any other article they’d typically publish. In the old days, sponsored content was called advertorial. Now, marketers refer to it as sponsored content, and it can include social media marketing and other digital advertising services. What…