Web Content

website audit

Is your website ready for a digital marketing campaign?

Digital marketing campaigns are a great way to drive traffic to your website and improve conversions. But is your website ready for all those extra visitors? A website audit can help. A high-quality website is vital for converting traffic into new customers and sales. Reviewing and refreshing your website before investing in a digital marketing campaign is a smart idea. You want to make the most of every opportunity. Circlewood Creative can help you do that. How to get your…

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declutter your website

Why you should declutter your website

As a successful entrepreneur, you have a proven skill set. Not only do you know the ins and outs of running your business, but you’re also an expert in your industry. Your customers know they can rely on you for quality products and services. But however many hats you wear as a business owner, it’s unlikely that you excel at everything. For many entrepreneurs, web content and DIY web building is one of those weak spots. Given the importance of…

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web content audit

What is a web content audit?

Your website is a crucial component of your business. It’s vital for gaining new customers, making sales, deepening your brand’s relationship with its existing customers, and creating a credible and trustworthy brand image. Every element of your website is important, including the written copy, content organization, URLs and design. As a busy entrepreneur or small business owner, you might not have time to regularly review and update your website. If you have an older website, or it has been a…

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content marketing

Starting out with content marketing

Do you want to start using content marketing but are unsure where to start? Whether you’re a brand-new business or an older one ready to try something new, Circlewood Creative can help.  Here are some tips for starting out with content marketing:  Review your website First, take a look at your business’s website. What content do you already have? Are there any noticeable gaps in your content? Is your content up-to-date? Do you have a blog, or would you like…

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SEO web content

Website content that is good for SEO, but businesses overlook

Your company’s website should have high-quality, brand-consistent, SEO-enriched content on every page. This not only creates more opportunities to attract and connect with your customer base, but it also improves your website’s performance on search engines. Unfortunately, there are examples of web content that some businesses overlook! Here, we share some fresh ideas for website content and tips to boost your site’s SEO. Dedicated product or service pages These pages might seem like a no-brainer, but many businesses overlook how…

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Content creation on a computer

Content creation tips for small businesses

In 2024, small business marketing requires content creation. This content populates your website, social media accounts, and blog. To elevate your content creation, follow these four tips.  Remember, if you need assistance, contact Circlewood Creative! We offer cost-effective content creation services that will help you connect with customers.  Don’t post duplicate content. Google’s algorithms aren’t great at sorting out duplicate copies of the same content. When you post and re-post the same content on your website or from another site,…

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How can I improve my website content?

Your website is a vital part of your business. When performing effectively, it can help you acquire new customers, convert sales, and deepen brand loyalty with your existing customer base. But what if your current website is doing none of those things? Here are three things that you should improve with your website content immediately. Improve readability Many businesses overlook the importance of readability. Sometimes, reducing content to a simpler form is challenging, making it easier to find and read…

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writing web content

Three things to remember when writing web content

As a business owner, you have many exciting things to share about your company, products and services. When writing web content, you want to tell your story and share how your business can benefit its customers. However, writing for the web differs from other forms of communication writing. There are specific things to consider when creating engaging and effective content for online users. Circlewood Creative writes a lot of web content for our clients! We share three important things to…

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marketing content agency

Why you should hire an agency for your marketing content

Content is central to every well-rounded marketing strategy. Effective, engaging, and entertaining marketing content can steer your business toward success. On the other hand, low-quality, generic content can drive potential customers away. So, it’s imperative to use high-quality content in your marketing. Agencies like Circlewood Creative create highly effective, targeted content for businesses. We provide the resources, talent, and expertise necessary for successful campaigns.  An agency aligns with your needs and goals At Circlewood Creative, we recognize the importance of…

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web content manager

What is a web content manager?

How often do you update your web content? How often are you posting to your blog? When was the last time you glanced at your event page? For many business owners, the answer is that it has been far too long. If that’s you, you could benefit from a web content manager. Websites should be regularly updated and populated with high-quality content to be effective, engaging, and indexed by search engines. However, this is a time-consuming and daunting task. Web…

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Circlewood Creative's head office is located within Treaty 6 Territory and within the Métis homelands and Métis Nation of Alberta Region 4. We acknowledge this land as the traditional territories of many First Nations, such as the Nehiyaw (Cree), Denesuliné (Dene), Nakota Sioux (Stoney), Anishinaabe (Saulteaux) and Niitsitapi (Blackfoot), who have live in and cared for this land for generations.