Web Content Archives - Page 2 of 2 - Circlewood Creative Inc.

What you need to provide your web content writer

April 10, 2023

Communications, Professional Writing, Web Content

In 2023, well-written web content is essential. Outsourcing copywriting to a professional web content writer is one of the best things you can do for your brand. We write copy for a lot of websites, but we need some key information to craft impactful, relevant, and searchable web copy. Here’s how you can help out your web content writer: Brand Guidelines Your company’s web content should accurately represent your brand. Not only should it clearly communicate what you do, but…

Why updating web content is essential

January 16, 2023

CirclewoodAdmin

Blog Content, Web Content

Updating web content is essential for your business. If it’s not updated, it will be harder for your business to stay relevant and look professional online. It may also determine how customers engage with you or even find your business online in the first place. Here’s why a regular web content update is so important. Essential information must be current At least once a year, it’s a great idea to do a review of your web content. Take the time…

Writing for the web vs. print

December 13, 2022

CirclewoodAdmin

Professional Writing, Web Content

Writing for the web and writing for print may have many similarities, but they are distinct mediums with their own unique requirements. What works in print will not necessarily work online. Understanding these differences is essential when developing your business’s communication materials. Readability is essential What makes an article readable can vary between different mediums. Web writing is unique because it is not read solely by people. Your web content is also read by algorithms. Consequently, the readability of an online…

3 Web Content Layout Tips

October 11, 2022

CirclewoodAdmin

Web Content

Writing quality web content requires thoughtful planning and good writing skills. You might have an experienced writer at the helm, but your quality copy might not pack the same punch without proper web content layout and organization. Make the content scannable and skim-readable Let’s face it. Attention spans are short. Your web content layout must be scannable, so users can quickly identify the information they came for. Users who skim-read will notice headers, bullet points, lists, sub-headings, and good spacing…

The importance of quality web content

July 18, 2022

CirclewoodAdmin

Blog Content, Communications, Professional Writing, Web Content

The written components of your website are crucial for helping customers find your brand online and understand what you do. Your website might be attractive, but high-quality web content will ensure it’s effective, searchable and consistent with your brand messaging. Search Engine Optimisation (SEO) Web content plays a significant role in search engine optimization. When thinking of SEO, adding keywords and phrases to your web content might come to mind. Some businesses try to cram as many keywords and phrases…

Tips for writing good business blog content

April 12, 2022

CirclewoodAdmin

Blog Content

Writing a blog for your business has several benefits. It allows you to connect with your customers and gain recognition with potential customers that haven’t heard about your business yet. Business blog content also increases organic search engine results and provides original content to post on your social media channels. Where do you start? What makes a good blog post? Consider the audience You’re writing blog articles to attract and engage your target audience. First, think about your typical customer…

What should I write about on my business blog?

March 2, 2022

CirclewoodAdmin

General

A blog on your website plays a significant role in successful content marketing. Engaging and well-informed blog content can help your website rank higher in search engine results and drive web traffic. In addition, it can be repurposed in an email campaign or used to draw traffic from your social media channels. Not sure what to write about? We have some ideas. Tell your story Every business is unique and has a story to tell. Your blog articles can share…