Social media advertising is essential for all businesses, big and small. Specifically, paid advertising campaigns are an effective and economical way to improve brand awareness and increase conversions.
Flexible budgeting
First and foremost, social media advertising is very cost-effective. Many social media platforms use a pay-per-click or pay-per-view model, so you only pay when someone clicks on your ad or views your video. Since you only pay when a potential customer takes action, it’s a highly effective use of your advertising dollars. Plus, it allows flexibility with your budget.
Of course, posting on social media is free. You can “advertise” your products and services simply by posting regularly and engaging with your audience. However, you shouldn’t rely solely on regular posting and engagement. Paid advertising is more effective and, consequently, a better use of your time. It increases followers, offers superior reach, and generates more click-through traffic than unpaid posts.
Brand awareness
The more people know about your brand, the more opportunities you have to convert customers and generate sales. Consequently, brand awareness is key.
Advertising on social media is a great way to put your brand front and centre before hundreds, thousands or millions of people. Since paid posts get more reach, they help increase your brand’s visibility. Your brand is introduced to new potential customers within your target demographic. Existing customers, meanwhile, are reminded of your brand, helping you stay top-of-mind. Read more about the importance of social media for your business.
Increased conversion
Many people discover new brands and products through social media ads. Your social feeds are full of them! Social media is the perfect place to showcase your products and services. You can put your products in front of the right audiences using targeted advertising campaigns. These people are more likely to be interested in what you have to offer, resulting in higher conversions.
Advertising on social media also allows you to nurture warm leads and encourage existing customers to re-engage with your offerings. Staying fresh in the mind of customers is the first step in repeat business.
In-depth analytics
Digital advertising has invaluable analytics and statistics to shape your future campaigns. You can easily and quickly monitor your ongoing campaigns, optimizing along the way. It’s also easy to develop A/B tests to refine your social media advertising strategy. The data lets you quickly see what works and what doesn’t so you or your ad manager can adjust for better results.
Social media advertising with Circlewood Creative
Circlewood Creative works with digital advertising experts to help our clients refine and implement highly effective social media advertising campaigns. Contact us today to learn more.
