Your company’s website should have high-quality, brand-consistent, SEO-enriched content on every page. This not only creates more opportunities to attract and connect with your customer base, but it also improves your website’s performance on search engines. Unfortunately, there are examples of web content that some businesses overlook!
Here, we share some fresh ideas for website content and tips to boost your site’s SEO.
Dedicated product or service pages
These pages might seem like a no-brainer, but many businesses overlook how beneficial expanding these sessions can be! However, comprehensive, well-written product and service pages with engaging visuals improve SEO and the user experience.
We recommend creating specific web pages for different services, products, and other unique components of your company. That way, there’s ample room to dive deep into your offerings and give them room to shine. It’s harder for customers to miss relevant information that might otherwise get lost on a lengthy and varied page.
Plus (and this is important), dedicated pages help your website rank favourably on search engines. Google can more easily “read” and index your website when there are multiple, specific pages, making it easier for those pages to rank. And the more specific your page is, the less competition you’ll encounter in that subject.
FAQs help SEO
FAQ pages are a great SEO tool. They are literally answers to questions—questions your potential customers are typing into their search engines. So, adding an FAQ page is a great strategy for boosting your website’s performance on search engines (while also sharing useful information with audiences).
Your FAQ page should provide high-quality information that search engines prioritize. Ensure that you fully answer each question with clear, concise, and highly readable information. You can also work in relevant keywords since this is a natural place for them. Do not, however, stuff keywords. Overusing keywords and putting them where they don’t belong will harm your SEO and looks unprofessional.
Testimonials and reviews
Testimonials build trust with audiences and improve your website’s SEO. Search engines use client reviews to determine your website’s credibility. After all, a testimonial is a sign that a customer had a real experience with your brand—ideally, a positive one.
Reviews and testimonials also help with long-tail keyword searches. They often naturally include long-tail keywords (three to four keyword phrases) that audiences search for, so you don’t have to lift a finger. Since future customers will likely use similar language when searching, it will lead them to your webpage.
Bonus tip: Use headings and subheadings
In addition to diversifying the types of pages on your website, it’s crucial to properly format the content on those pages. Formatting is essential in making your company’s website user and search-engine-friendly. Headings and subheadings organize content so it’s easier for search engines (and your human audience) to understand. They establish structure and make your content scannable for users in a hurry. Plus, they’re a great place to include keywords.
Circlewood Creative offers website content writing for businesses. Our team of professional writers produces easy-to-read, search-engine-optimized web content to help your business succeed.
Want to learn more? We’ve shared more tips in this article: The importance of quality web content.
