Your website is a crucial component of your business. It’s vital for gaining new customers, making sales, deepening your brand’s relationship with its existing customers, and creating a credible and trustworthy brand image. Every element of your website is important, including the written copy, content organization, URLs and design.
As a busy entrepreneur or small business owner, you might not have time to regularly review and update your website. If you have an older website, or it has been a while since you’ve looked yours over, a web content audit can help.
What is a web content audit?
A web content audit reviews your website’s existing content to evaluate its effectiveness. It reveals what’s working and what isn’t. Every part of the website, from blog posts to landing pages, is assessed based on many factors. For example, its performance, relevancy, accuracy, readability, and search engine optimization.
A content audit can show which content needs to be updated, rewritten, deleted, or created. It also provides insights into other ways you can improve your website overall.
At Circlewood Creative, we review websites based on the following factors:
Search engine optimization
SEO best practices are constantly changing. So, you should review your website frequently and make sure it conforms to the latest SEO standards. Otherwise, you could experience drop-offs in web traffic.
For example, web content written five years ago would benefit from SEO updates—this includes evergreen content! Google crawls and indexes content differently, and the language of SEO is constantly changing. Regular adjustments to a web page’s search engine optimization ensure that it performs at its best.
Readability
Readability is essential for SEO and customer experience. Both search engines and readers need to understand what your content is saying clearly and quickly. Poor readability compromises search engine performance and shortens the amount of time users spend on your website.
DIY or unedited AI-generated content can cause problems without professional review. It’s often lengthy, difficult to understand, and lacks key SEO elements. Working with a professional copywriting agency, such as Circlewood Creative, is a better option.
Organization
Your website needs to be easy to navigate. Visitors should be able to find the content they seek without difficulty! Additionally, the correct organization of your website’s structure is helpful for SEO.
During a web content audit, we look at how content is organized. For example, your navigation menus, content blocks, header and footer content and other areas might need changes. Sometimes, we find ways to consolidate content so it’s in the right place or remove pages if they’re no longer relevant.
URL and metadata
Website meta includes elements like page titles, descriptions, and keywords. These help search engines understand and rank your website’s pages, making them a crucial part of your overall SEO strategy. They’re also the first snippets of information web searchers see when your pages pop up on their Google search results. The same goes for the page URL.
Brand alignment
Lastly, your website must align with your current brand guidelines and voice. If your company has undergone rebranding, then you need to update your website to match. Consistent branding across all marketing channels (including your website) is essential for a cohesive brand image, recognition, and credibility.
Ready to audit your website? Contact Circlewood Creative!
