Every business and organization requires written communication for internal and external purposes. For example, the content on your website, email campaigns, and social media posts are all written communications.
How you communicate with your customers, team members, industry partners, and community is essential. You want to make sure that all your messaging is written professionally and aligns with your brand. For some businesses, that means hiring a communications writer.
What is a communications writer?
A communications writer creates written communication and content for your business. They can create digital and print marketing content and help you maintain your brand image across all communication streams. A communications writer will develop website content, blog articles, social media posts, press releases, emails, newsletters, and other written communication for your organization.
Often, a communications writer will assist with internal communications too. That could include writing or editing employee notices, letters from the CEO, and other messages.
How can professional communications writing benefit my business?
For many small businesses, the responsibility of writing communications can fall on whoever has the time to take it on. That might mean front desk staff, administrators, or often the small business owner themselves. The job might get done, but a professional communications specialist will help you get the most out of all your messaging.
Experienced writers provide writing that most accurately portrays the face and voice of your organization to the public and media. As a result, your messaging will be correctly and consistently written and strengthen your brand across various media platforms.
Having a communications writer on your team will ensure nothing falls through the cracks. For example, poorly written copy on your website could deter visitors from contacting you. More than that, it harms your organization’s image. You might have put it together quickly or planned to go back and edit it but never found the time. A communications writer will ensure that content is professional, easy to consume, and makes your business look good. Quality content will bring in new customers!
Outsourcing your communications writing
It’s not feasible for many small businesses to hire a full-time communications person. It might not make sense financially, or you might not have enough work for an employee to do. Outsourcing your communications and content writing to Circlewood Creative is an easy and cost-effective solution.
You can contract a communications writer for a specific project. You can also have us take care of your communications writing ongoing. Often, our clients will hire us to develop content for a new website and then contract Circlewood Creative to write monthly blog content or manage their weekly social media content.
If you’re ready to improve your communications and better represent your organization to your audience and community, we can help.
