How does your brand stand out amongst competitors? And how do you develop lasting, loyal relationships with your customers? Although there’s no singular answer to these questions, one essential step is creating your brand story.
What is a brand story?
At its essence, a brand story is a marketing strategy that uses the art of storytelling to foster an emotional connection between your brand and its customers. Consequently, a brand story influences your brand image. It also plays a key role in the success of your marketing campaigns.
People buy emotions- not products. How a person feels about your brand shapes their buying habits. Their emotional relationship with your brand determines if they will be a loyal customer in the long run.
The goal of brand storytelling is always to inspire an emotional reaction. However, it should also answer a question to help audiences better understand your brand. For example:
- Why does your brand exist?
- Why should someone choose your brand?
- How does your brand improve the life of your customer?
Why is a brand story important?
Good storytelling develops strong emotional relationships between customers and brands, building credibility, awareness, and trust. As a result, it is essential to customer acquisition and retention. Customers who understand and trust your brand are more likely to be loyal and stick around for the long term.
How to create your brand’s story?
Mission
Before you begin crafting a brand story, you should have a clear understanding of your brand’s mission and core values. Part of the purpose of every brand story is to communicate your mission in a way that audiences can connect to. If you don’t understand your mission, values, or objectives, it’s impossible to illustrate those to audiences.
Characters and plots
A compelling story incorporates strong characters, a straightforward narrative, and an engaging plot. Using storytelling techniques, you can communicate with customers in a memorable and intriguing way. In addition, it’s easier to illustrate problems and demonstrate how your brand remedies those obstacles.
Use data
Storytelling may be an art, but that doesn’t mean you should forgo data. Instead, your brand story should be data-driven. Use facts to support your narrative. Show audiences how your brand has positively impacted the lives of your customers.
Make it shareable
The final product should be easy to share on social media. Sharing your story could be your chance to go viral! If it is successful, it will evoke a positive emotional response and inspire audiences to share your message.
Circlewood Creative can help you tell your story
If creating your own brand story seems like a daunting task, Circlewood Creative can help. We can develop a compelling brand story unique to your company that will allow you to reach new customers.
Contact us to start crafting your story!
