Blog posts, newsletters, web content, social media copy, customer letters – your business communications can be a lot of work! But, of course, as a business owner, it’s not the only thing you have to do!

If you’re struggling to find enough hours in a day, outsourcing your communications is an easy way to give yourself more time. It also ensures that all the writing representing your business is of the highest quality.

Here’s why you should consider outsourcing your communications writing to a professional writer:

1. It’s cost-effective and frees up your time

Let’s face it, writing your own blogs, newsletters, web content, and social media copy can take a lot of time. It takes even longer when it’s not your primary task in the company.

Sure, content writers will come at a cost, but professional writers are faster at producing high-quality writing. 

It’s important to remember that your time has value. Consider how much time you spend on your company communications.  Attach a dollar sign to that time. Sometimes, hiring a professional writer is cheaper than doing it yourself. On the other hand, you should consider what your business is missing out on if no one is making time for communications. That also comes at a cost.

Additionally, think of what else you could be doing with your time. By outsourcing the writing for your business, you’re free to do other things. You can focus on the parts of your business that you love or that urgently need your attention. 

2. Professional writers are highly skilled

A professional writer is likely better at writing than you. They have the experience, knowledge, and skillset to craft impactful copy representing your business. In addition, they can embody your brand voice to ensure consistency across all communication channels.

When you outsource to professional writers, you also benefit from high-quality writing. Professionally written content is often more effective and more engaging to your audience. However, it’s also better from a technical perspective. The content will be free of spelling mistakes and grammatical errors. It will be proofread, professionally crafted, and ready to publish.

Furthermore, professional writers understand things like SEO, content marketing, and social media strategies. They’ll understand how to optimize the copy according to your brand guidelines, content strategy, and individual platforms. 

3. More ideas and greater flexibility

You need a nearly endless supply of ideas to populate your blog posts, newsletters, and social media copy. Sometimes the well runs dry! Fortunately, professional writers are experienced content idea generators.

Rather than spending more of your precious time trying to think of the theme for this month’s newsletter, consider outsourcing to a professional. Do you need to scale up the number of monthly blog posts? Outsource to a professional.

Professional writers have no problem increasing content creation based on your company’s needs. They have plenty of ideas- and they never miss a deadline. Here are more advantages of outsourcing for small business owners. 

4. It improves your brand image

You want your business to come off as professional as possible. After all, you want prospective and existing customers to see your business as trustworthy and reputable!

Outsourcing your communications to a professional writer is one of the best ways to improve your brand’s image. Compelling, informative copy brings value to your customers and establishes a strong brand identity.

Professional writing is good for business and can free up a lot of your precious time. Plus, the quality of your business’s communication writing will improve.

Circlewood Creative offers professionally crafted, high-quality written content for businesses. Contact us today!